People over process

The Digital DNA story begins with our founder Josh Duffy's passion for empowering people to embrace change.

After modernizing technology systems in the Navy, Josh led major change initiatives spanning industries from pharma to financial services. He saw first-hand how critical human-centered design was for adoption.

This led him to start Digital DNA - a firm built on the belief that with the right mix of empathy, strategy and communication, any organization can drive change that sticks.

We match our principals' experience from the biggest management consulting firms with hand-picked, on-demand talent across IT, HR, Ops, and Communications. This ensures you get big-firm expertise with boutique attention and fit.

Change is tough, but we make it easy and effective by putting humans at the center. Let's talk!

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Josh Duffy, Managing Director, Principal Consultant
Josh Duffy, Managing Director, Principal Consultant

Josh Duffy

Managing Director